IGNACIO MARTINEZ

Strategy [Building the right thing] & Design [Making the thing right]

10+ years of experience from leading cross-functional teams, guiding clients, and creating user experiences.

Selected Work

01: Designing the global digital ecosystem for a major sports brand.🔒

02: Defining strategic concepts to act on customer feedback for a global quick service restaurant corporation.🔒

03: Redefining an operations process and designing supportive digital tools for franchise restaurants.🔒

01: Increased video viewership and overall engagement by remiagining how fans engage with a major sports' brand's app, website, and connected devices.

02: Prototyped and validated concepts with customers by collaborating with cross-functinal stakeholders throughout the design process.

03: Helped improve operational and business performance by refining a process through extensive research and testing accompanying tools with stakeholders.

Resumé

IGNACIO MARTINEZ

Selected Work